It's a revolutionary advertising media but also a new way to talk about interior decoraton. It's advanced technology but so simple that you don't realize technology is there because it's transparent. Digital contents react to people movements, without instaling anything on the floor: it's just light. Visual effects can be easily customized according to any creative requirements.
People play and smile, the experience is engaging and they remember it. Interation is so natural as walking on the water. Or should we even say supernatural...

Available as a managed solution or as a standalone product (buy it at www.ioodesign.com)