iO invents new advertising formats for the physical space based on the direct interaction between the guest and the brand. People are normally passive subjects when it comes to advertising. Due to a massive overexposion in past years, they have eventually grown indifferent, passing by without paying any attention to the message conveyed by images and words.
iO instead makes each individual the protagonist of an experience where everyone is free to decide the next move.
It's a new kind of relation with the ad where the keywords are "play", "smile", and "magic".
And the most important thing is the capability to create memories. iO can deliver turn-key networks of managed installations tailor made according to the brands and space owners requirements.