Architecture is no longer simply the play of masses in light. It now embraces the play of digital information in space.
William J. Mitchell, MIT Media Lab
In a world where digital devices are becoming ubiquitous and technology needlessly complicated, iO chooses to design its interactive spaces and objects with a simple, immediate, emotional touch. Inspiration is drawn from a new language between man and machine: Natural Interaction. Technology disappears, the digital and real world blend harmoniously in everyday life. Being innovative with an Italian style, we're not interested in simply selling hardware and software technology, but in using them as a media to create experiences and generate memories. We believe in the power of beauty, we struggle for simplicity as beauty is simplicity.
